Go beyond

Venture off the beaten path, draw closer to true culture, and meet Japan’s soul.

Our Tours

See Another Japan

From sea kayaking and cycling adventures, to cultural experiences,
we help you see the real Japan

Our Tours

Explore Shikoku

Travel to Shikoku, Japan’s best kept secret
Map of Japan with Shikoku highlighted

Our Tours

Go Outdoors, Fully Supported

Exploring rural Japan can be a challenge.
Relax. We take care of everything

Our tours

Fully Licensed

Government registered. You’re in safe hands.

Award Winning

Tripadvisor Travellers’ Choice 2023–2026.

Local Since 2018

We live here, and we know Shikoku best.

Discover Shikoku

Get off the tourist track, out of the city, and experience another Japan

From cycling across islands in the Seto Inland Sea to cooking classes in the Japanese countryside, we help you explore the real Japan. Experience, not just observe, parts of Japan that most travellers don’t see and interact with the locals who make these places so wonderful. Our tours are based on Shikoku, the least visited of the four main islands of Japan. We help you truly discover this hidden Japan, we help you see Japan differently.

View from the mountain on the Shimanami Kaido
Cycling on the Shimanami Kaido
Sunset on the Seto Inland Sea
A boat in front of the Shimanami Kaido

WHY TRAVEL WITH US


“Some trips stay with you because of the places. Others stay with you because of the people. This cycling journey through Shikoku with Hidden Japan Travel was both.”
Anne C
Travelled May 2026 · Read on Tripadvisor


“This self guided bike ride was the highlight of our visit to Japan. In addition to being extremely well organised, we felt so supported and nothing was too much trouble.”
Annabel N
Travelled June 2026 · Read on Tripadvisor


“You can not get a better organized, supported bike trip than with Hidden Japan Travel. Breakfast, lunch and dinner were always excellent, Accommodations were top notch. But it is the support while riding that is over the top.”
Kurt J
Travelled September 2025 · Read on Tripadvisor


“Miho and Sam were very responsive, booked great accommodations, transported our luggage, rented bikes and supported with bike issues, and provided excellent recommendations in the guide book. There are so many places we would’ve never found on our own.”
Annie L
Travelled October 2025 · Read on Tripadvisor


“When we found Hidden Travel Japan, we were relieved and gladly handed over the reins for the Shikoku part of our trip. After filling out a short survey about dates, budget and sights, they sent us a draft itinerary with great recommendations that only locals would know.”
Isabelle P
Travelled March 2025 · Read on Tripadvisor

Read all 251 reviews on Tripadvisor →

Unspoilt Shikoku

Map of Japan with Shikoku highlighted, between Hiroshima and Osaka

We design tours with one principle in mind – to help you experience the beauty of Shikoku. Explore small islands, deserted beaches, and overgrown mountain trails. Eat at local restaurants, stay in small family-run traditional inns, and chat to locals. This is another Japan, one that few get to see.

We’re based on Shikoku – the most remote island of Japan, where oranges are sold on the roadside, and people greet you as you cycle by. If you’ve seen Tokyo and Kyoto, if you’re ready to experience a different Japan, we’ve got the perfect plan for you.

To see how a journey to Shikoku could fit within your trip to Japan, click here.

For information about getting to and away from Shikoku, click here.

Our Tours

Here are two of our tours. Want to see more? Click “ALL TOURS” below.

HIGHLIGHTS OF SHIKOKU CYCLING

CYCLE & SEA KAYAK THE SHIMANAMI

ALL TOURS

TRAVEL AT YOUR OWN PACE

Good travel isn’t about checking places off lists or being led to the next “must see”. To give you the freedom to truly explore this beautiful environment, we offer small group or private guided or self-guided tours.

If a tour is self-guided, we provide a ton of support and information to make sure you have a fantastic time. But we want you to have an experience that’s unique, so we leave the decision-making up to you!

VIEW TOURS

WE TAKE CARE OF EVERYTHING

Exploring rural Japan can be a challenge. We take care of everything so you can have the time of your life.

Some tours have local English-speaking guides. For these, we give instructions on where and when to meet. We make all reservations and provide all equipment.

Some of our tours are self-guided. We make all your reservations and provide everything you need. We meet you at the start of your tour. If it’s a multiday tour we take care of your bags and transfer them to your hotel. We’re always close by in case you need help. We can lend you a phone and have handmade English maps full of our local knowledge to make sure you have the best time.

All this allows you to relax with peace of mind and fully enjoy yourself.

CONTACT

We know shikoku better than anyone

We are locals and we are passionate about showing off our home and the places we love. We’ve spent years getting to know this island – the people, the places, the beautiful landscape.

Our goal is for you to love Shikoku as much as we do, and we’re confident that you will.

ABOUT US