Matsuyama Food and Culture Tour

Guided Tour

Price from

15,000 JPY

Duration

1/2 Day

Level

A semicircular gauge with five segments—two dark blue and three light blue—displays the number 2 in the centre, evoking a stylish countdown often seen on a Matsuyama tour.

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Yes, this is a food tour – the only food tour in Matsuyama – but it is more than that.  We help you to explore real Japan, to cycle through the Japanese countryside, to experience local culture, to taste delicious local cuisine, to write haiku, to drink local sake…

Quality Bikes

Japanese Culture

Local Guided

Fully Supported

Choose Start Date

Local Food

ABOUT THIS TOUR

Bamboo forest on the Matsuyama Tour ​There’s no better way to get inside Japan than to visit a city like Matsuyama. The city is off the beaten track, not your average tourist trap. It offers wonderful opportunities to experience traditional Japanese culture and eat great local food. It is  quintessentially Japanese – beautiful bamboo forests, ancient Buddhist temples, fabulous hot springs. We’re biased of course, but we think our private Matsuyama Food and Culture Tour is the perfect way to see this hidden gem. Yes, this is a food tour – the only food tour in Matsuyama – but it is more than that.  We help you to explore real Japan, to cycle through the Japanese countryside, to experience local culture, to taste delicious local cuisine, to write haiku, to drink local sake…

Matsuyama Food and Culture Tour

Tour of Matsuyama
Eating Okonomiyaki on the Matsuyama Tour
Things to do in Matsuyama, the real Japan
Traditional Japanese food from the Matsuyama tour
Stairs at temple on Matsuyama tour
Boat in Japan, travel to rural Japan
Enjoying a local beer on the Matsuyama Tour
Dogo Onsen in Matsuyama
A statue at a Buddhist temple on Shikoku
bamboo forest in Shikoku
Metal caps rest on a bamboo rail above a reflective pool of water, their reflections dancing on the surface. This tranquil scene, softly lit with a blurred background, captures the serenity you’ll find on a Matsuyama tour.
Seeing the real Japan, Food tour
Green tea on the Matsuyama Tour
Traditional Japanese food in Matsuyama
Food tour, Japanese food and the real Japan
Couple enjoying a foot bath on the Matsuyama Tour
Traditional Japanese food from the Matsuyama tour
Local making traditional Japanese food on the Matsuyama tour
A hilltop view of Matsuyama Castle in Japan, where visitors on a Matsuyama tour walk along sandy paths amid trees and traditional buildings, all overlooking a modern cityscape and distant mountains.
Dogo Onsen at night
Exploring hidden Japan on the Matsuyama Tour
Bamboo forest on the Matsuyama Tour
Dogo Onsen
Guests with Miho on the Matsuyama Tour
Dogo Onsen in Matsuyama
Bikes outside a local shop on the Matsuyama Tour
Guests with Miho on the Matsuyama Tour
Enjoying the foot bath on the Matsuyama Tour
  • Duration: 2/3 day – from 11-5.
  • Difficulty: 2/5 – suitable for those with a basic level of fitness. We have e-bikes (subject to availability) if you need a helping hand.
  • Price: Starting from 12,500 JPY (click here to see how much this is in other currencies)
  • Group size: We can work with groups of most sizes, from couples to larger groups.

Adults (12+) – 15,000 yen per person based on shared room.

Children (under 12) – 8,000 yen per person.

  1. After reading the Terms & Conditions, click the Enquire about this Tour button and submit the form.
  2. We will get back to you to confirm your reservation and send you a registration form.
  3. Once you’ve sent this back to us, we’ll arrange for payment of your deposit, which is 10% of the trip price. We accept credit cards and wire transfer.
  4. Full payment is due 21 days prior to the first day of the trip.
Please click here for our terms and conditions.
  • This is a private tour and we are happy to work with small groups 2-8 (if you have a group larger than this and want to take the tour with more people, please let us know and we’ll see what we can do).
  • All tours are led by a guide who was born and raised in this part of Japan and who speaks English.
  • Bikes, helmets, and water bottles are provided.

ITINERARY

Matsuyama Food and Culture Tour
15 kms | Mostly flat | Bamboo forests, old narrow streets, a tea garden | Local cuisine

Guests with Miho on the Matsuyama Tour Meet at a train station near Matsuyama. We’ll start by walking through a bamboo forest to a viewpoint overlooking the Seto Inland Sea. You’ll visit two local restaurants to sample regional cuisine, then explore the small streets of an old neibourhood and visit the ancient tea garden of a haiku poet for a cup of green tea. You’ll then jump back on the bike for a short ride across town to the historic Dogo neighbourhood for a foot bath, and walk through the local craft shops, and a drink in a sake bar. It’s the perfect way to explore the hidden side of Matsuyama and gain a deeper understanding of Japanese life.

Enquire about this tour

★★★★★

“We have been on multiple cruises and excursions. This was hands down the best excursion ever.”

Keith H
Travelled May 2019 · Read on Tripadvisor

★★★★★

“I have been on four cruises and done multiple excursions. Mostly I do excursions through the cruise line, so I am well aware of the amount of people you get crammed in with and how it’s completely scripted and not customizable. This was completely different.”

Amber L
Travelled May 2019 · Read on Tripadvisor

★★★★★

“We rode bikes around Matsuyama, toured a castle and had an excellent lunch among other things. Miho was an excellent guide. She even coordinated with my daughter to surprise me with a cake and birthday hat!”

Maria H
Travelled May 2019 · Read on Tripadvisor

★★★★★

“We saw a lot of different sights for a day trip. My personal highlights were the traditional Japanese restaurants where we ate Okonomiyaki and Thai meshi. i would have never found these places on my own.”

Anna
Travelled November 2018 · Read on Tripadvisor

★★★★★

“In between we had a tea ceremony, origami, terrific food, biking, a temple with a surprise hike, and a foot bath. This was one of our favorite excursions and a must do if you’re in Matsuyama.”

nanette D
Travelled June 2019 · Read on Tripadvisor

Read all 251 reviews on Tripadvisor →

AFTER YOUR TOUR, WHY NOT…

kneading dough at a cooking class in Shikoku
SOBA MAKING
One day small group tour
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