Matsuyama Food and Culture Tour
Guided TourQuality Bikes
Japanese Culture
Local Guided
Fully Supported
Choose Start Date
Local Food
ABOUT THIS TOUR

Matsuyama Food and Culture Tour
- Duration: 2/3 day – from 11-5.
- Difficulty: 2/5 – suitable for those with a basic level of fitness. We have e-bikes (subject to availability) if you need a helping hand.
- Price: Starting from 12,500 JPY (click here to see how much this is in other currencies)
- Group size: We can work with groups of most sizes, from couples to larger groups.
- Things to eat
- Things to see
- You'll have two regional dishes in local restaurants.
- You'll have green tea and sweets in a haiku garden.
- You'll have a glass of local sake, beer, or soda.
- Walk through a bamboo forest to the site of a former castle overlooking the Seto Inland Sea.
- Cycle through small streets and visit the museum of a wagashi maker.
- Sip tea in the garden of a haiku poet.
- Have a foot bath and learn about the origins of the oldest hot spring in Japan.
- Walk through the arcade in the historic Dogo area, enjoying the many local shops selling regional crafts.
- Quality Bikes
- Tour Leader
- E-Bike Options
- Life-long Memories
- Cross bike and helmet rental included. We use Giant, Specialised, and Marin bikes.
- Change to an e-bike (subject to availability) for an additional fee. The cycling isn't tough, but an e-bike gives you a bit of extra help!
- Your guide was born and raised in Matsuyama and knows the city like the back of her hand.
- Change to an e-bike (subject to availability) for an additional fee - a bit of extra help!
- incredible views and lifelong memories.
- We'll give you our water bottle as a reminder of your time cycling through hidden Japan.
- We also have Hidden Japan Travel cycling jerseys and t-shirts available for purchase (subject to availability).
Adults (12+) – 15,000 yen per person based on shared room.
Children (under 12) – 8,000 yen per person.
- After reading the Terms & Conditions, click the Enquire about this Tour button and submit the form.
- We will get back to you to confirm your reservation and send you a registration form.
- Once you’ve sent this back to us, we’ll arrange for payment of your deposit, which is 10% of the trip price. We accept credit cards and wire transfer.
- Full payment is due 21 days prior to the first day of the trip.
- This is a private tour and we are happy to work with small groups 2-8 (if you have a group larger than this and want to take the tour with more people, please let us know and we’ll see what we can do).
- All tours are led by a guide who was born and raised in this part of Japan and who speaks English.
- Bikes, helmets, and water bottles are provided.
ITINERARY
Matsuyama Food and Culture Tour

